I help leaders in new or bigger roles lead with confidence and ease.

Realize your potential, build real confidence, and achieve professional success by leading from your authentic strengths.

Whether you were promoted, hired into a new job, or handed a bigger scope, you're now responsible for a larger team, bigger decisions, and higher-stakes results.

You don't have to have it all figured out. Most leaders I work with don't, and that's exactly why they work with me. I help you get clear on what your role really needs from you and lead from the strengths that will move you toward success.

Let's figure out what your new role really needs from you.

Common challenges

Leading in a bigger role while still carrying your old one? It's one of the most common challenges in a new or expanded role. You may find yourself:

  • Still being the go-to expert for your old work while trying to lead the new

  • Jumping in to fix problems your team could solve

  • Telling yourself you'll delegate more, next week

  • Sitting in back-to-back meetings with no time for the work only you can do

  • Managing people who used to be your peers

  • Putting off a hard conversation you know you need to have

  • Second-guessing decisions you used to make easily

  • Feeling pressure to keep up, including with AI, with no time to think

  • Still figuring out what's really expected of you in this role

Does this sound like you? If so, you're in the right place. Capable people struggle in new roles because the strengths that got them promoted start working against them. That's not a flaw. It's a sign you're ready for the next level of leadership.

Imagine if…

  • Your team brought you solutions instead of waiting for your answers

  • You walked into hard conversations calm and clear

  • You made decisions with confidence and stood by them

  • You knew you belonged in the role, and the people around you could see it too

You don't have to figure it out alone. I've helped leaders earn promotions, turn around situations that put their jobs at risk, and lead with far less stress, and I can help you too.

4 Steps to Leadership Growth

Clarity & Alignment

Align with your organization’s goals, envision the leader you want to become, and define authentic leadership for you.

Leadership Mindset

Understand the patterns and beliefs that are blocking you so you can lead with intention rather than run on autopilot.

New Ways of Leading

Identify the leadership skills your new role needs, then build them through small experiments in your everyday work.

Lasting Momentum

Build a clear roadmap for continued growth, so your new habits hold up under pressure long after coaching ends.

Hi! I’m Tine. I was 25 when I co-founded my first business and found myself managing a team with very little training in leadership. As an “accidental manager,” I redid work late at night, said yes to everything, and quietly wondered whether I belonged.

Today I'm an NYU-trained leadership coach with more than 20 years of experience in leadership and consulting roles across technology, government, utilities, and nonprofits. I live in Spokane, WA, and coach leaders across the U.S.

The successful, confident leader you want to be is already in you. My job is to help you clear the way and step into your full potential.

Client Success Stories

What changes when we work together

You trust yourself.

  • You make decisions with confidence. You can tell your intuition apart from your anxiety, so hard decisions get made instead of circling for a week.

  • You develop a leadership style that's yours. You stop copying what the role (and others) seem to expect of you, and start leading from your purpose and strengths.

  • You gain clarity on your career direction. When a promotion or pivot comes up, you know whether it fits who you are and where you want to go.

  • You step into a new role with confidence. You stop feeling like you have to prove you belong, whether you're managing former peers or presenting to executives.

You lead others well.

  • You set a strategy and vision your team can follow. You know where you're taking your team and why, so you spend less time reacting, and your team knows what matters.

  • You build effective communication with your team, management, and clients. You explain your thinking in a way each of them can use, and you give feedback without dreading it.

  • You delegate and build a team that trusts you. You set expectations and hand off the work, so your team takes ownership.

  • You handle conflict and hard conversations with composure. Instead of getting defensive or going quiet, you stay in the conversation and say what needs to be said.

  • You build political savvy without playing games. You know how decisions really get made and who needs to be on board, so your ideas get a fair hearing.

You feel the difference.

  • You reduce stress and lead with more ease. You leave work at work and enjoy the weekend, because you're no longer replaying the day or bracing for tomorrow.